The skills and craft of creative writing can be learned, practised, and honed. Whatever it is you want to communicate via the written word, you will enjoy the process more if you work at it. The better you become at choosing the right language, selecting the appropriate tone, utilising a fluid narrative style and painting vivid images, the more your reader will feel as though you have been speaking directly to them. Whatever you do, don’t be lazy and settle for second best. Your writing deserves more: you deserve more.